Send Five Brochures
Over the years, I've found that just about everybody uses sales
letters. It doesn't matter whether you are a tax consultant, own
a pool maintenance service, or care for elderly patients at
home. Almost everyone finds that sending out sales letters is
one of the best tried-and-true marketing methods around.
I've found a variation on the old sales letter that is pure
genius! It came in the mail the other day. Instead of the usual
sales package--five pages for a 35 cent stamp--this enterprising
entrepreneur folded his pages into individual brochures.
The envelope of five inexpensive brochures made for a marketing
package that was far more impressive than the standard sales
letter. For some reason, when sheets of paper are folded into
brochures, they seem worth more and more substantial.
Prospects are much less likely to throw away a brochure. And an
envelope of five brochures immediately creates an impression of
People also expect a sales letter to "sell" them, and
nothing more. A brochure, on the other hand, is likely to give
you valuable information.
About the Author:
marketing with your own article sent to Ezine editors. Kevin
writes your custom
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the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press
release. We write your release for you, get your approval, then
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Reach Kevin at firstname.lastname@example.org.