by Allan Gardyne
Super Affiliate Uses Special Traffic
I was looking for something to read on
a plane trip from New Zealand to Australia so I bought super affiliate
James Martell's "Affiliate Marketers Handbook".
I've read a huge number of books,
reports and articles on affiliate programs, so I wasn't optimistic about
finding new ideas in this book.
I was very pleasantly surprised.
James makes more than $20,000 a month
from affiliate commissions. In this handbook he tells you how he does
I became so absorbed in the book that I
stayed up late and read nearly all of it the night before my plane trip.
First of all, here's what this book
James doesn't hand you a business that
makes thousands of dollars a month with almost no work, no learning, and
for almost no cash.
If that's what you're hoping for,
Super affiliates like James earn the
money they make. They operate a business. They work at it.
It seems easy only after you've done
the work and the checks are flowing in.
What James does is describe in a great
deal of detail how he builds web pages with many pages - from 50 to 300
- to catch huge amounts of traffic.
Here's the fascinating bit...
Only a very small proportion of his
pages are selling pages.
James uses a special technique to
funnel traffic to those sales pages.
He constructs his site navigation
systems in such a way that he directs Google PageRank to his selling
I haven't seen this technique described
in any other affiliate marketing book.
You might read on some message boards
that trying to manipulate PageRank is risky. If you believe that, you
won't want James' book.
On the other hand, you could argue that
what James is doing is simply constructing his sites in such a way that
the most important pages are most likely to be found.
This technique works superbly for
I like the technique so much that I've
already asked my assistant Rupert to use it in a new site he's building.
James' book is large at 257 pages but
many pages include screenshots so it's a fast, easy read. There's a
comprehensive index and a handy list of resources.
If you're experienced with affiliate
programs, you'll be able to skim some sections of the book.
James doesn't assume you know anything.
He starts right from the beginning, and
shows you how to do it.
He takes you by the hand and explains what affiliate programs
are, how they work, how to
find the best ones, etc.
He describes how he writes articles,
where he finds facts for articles, the tools he uses, etc.
This really is a "handbook",
one you can work through step by step.
This isn't old rehashed stuff. It's
original. James writes from his own experience as a highly successful
A year ago when he wrote the book he
had 30 affiliate web sites in three industries: satellite
cards and cell
Since then, he has branched out,
building even more affiliate sites. He told me this week that he now has
48 "specialty shopping sites", as he calls them.
I've heard rumours about the wonderful
income James earns from his affiliate sites, so I asked him about that.
"Yes, it's true my income has
increased tremendously, but I'd prefer not to publicize the total amount
at this time," he said.
"What I am prepared to say is that
as of November, 2002, my Commission Junction monthly income was
approximately $20,000 (bonuses included).
"It's more now because I have more
sites. Currently I have 48 specialty shopping sites on the go."
Want to know more? You can...
- See a partial list of James' sites.
- Learn which affiliate products he
chooses to promote.
- See sample earnings.
- Listen to James talk about his
business and 8-step strategy.
- See keywords he ranks well with in
- Download the first 34 pages of the
- If you're an affiliate pro, there's
a special message for you.
You can do all that here...
The book was published a year ago and
James' techniques still work brilliantly today.
have been pleasantly surprised that nothing much has changed,"
"Everything I suggest as part of
my eight-step strategy remains as viable today as it did when first
Purchasers have access to an updates
page, where James posts updates from time to time.
The "Affiliate Marketers
Handbook" is an absolute must-have in any affiliate library.
Learn from someone who really is a
About Allan Gardyne
Allan Gardyne is the owner of Associate
Programs.com and has
been earning a good living from affiliate programs since 1998.