Back in the days of ancient Greece, smart people thought
enthusiasm was a gift from the gods. Anyone who had enthusiasm was
imbued with special powers.
That is not far from the truth. How often have we seen someone
take on a challenge we thought was one shot in a million, then
they achieved it through sheer determination and enthusiasm?
"I didn't have enough experience to know I could fail,"
they say later.
Enthusiasm sells. Dale Carnegie told of a speaker who was
promoting an idea that was absolutely preposterous. No one in the
room would normally have believed such an idea, except the speaker
had enthusiasm. More than half the audience never questioned his
Try to focus your work on products, services, and ideas you feel
positive about. Also look for prospects who are very likely get
real benefit from what you sell. Then enthusiastically go about
showing prospects how you can help them. Sales almost always
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