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Biz Tips Article is syndicated from Web-Source.net.

Syndicated articles are written by independent authors and the contents represent the author's views. The content of the article does not necessarily represent the views of Company Web staff and management.


DrNunley's Biz-Tips

by Dr. Kevin Nunley

Complaining Customers

You probably have noticed that many major department stores take the attitude that "the customer is always right."

I often wondered where the wisdom was in this. More than once I've witnessed a demanding customer dressing down a clerk who patiently listened, even though the customer was clearly in the wrong.

Marketing research done by major companies tells us why "the customer is always right." Much of it has to do with word-of-mouth.

A customer who has a bad experience generally tells 10 other people about it. Others will tell more. The number of people who eventually hear about the bad experience can reach upwards of 100.

Simply saying, "I'm sorry. What can we do to make you happy?"--can stop the complainer in their tracks and reverse bad PR.

About the Author:

Get long-term marketing with your own article sent to Ezine editors. Kevin writes your custom article, puts your name in the byline, your four line ad at the end, and sends it to 1,300 editors. Articles often get used over and over for months.
Announce your new product, service, or idea with a press release. We write your release for you, get your approval, then email it to 5,000 media nationwide. Visit Dr.Nunley.com. Reach Kevin at kevin@drnunley.com.

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