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DrNunley's Biz-Tips

by Dr. Kevin Nunley

Sales Letter Ideas

Most businesses of any size use sales letters of one type or another. Whether its a simple thank you note to a customer, info on your web site, or a lengthy newspaper ad--smart sales letter formulas can improve response.

Here are a few tried-and-true methods for writing your next sales letter.

Flatter the reader. Let her know that she's part of a group you consider important. This makes your sales letter more personal.

Write to the reader peer-to-peer. People are more likely to believe a letter from someone who is similar to themselves. If you are selling boats, let the reader know you are a boating enthusiast, too.

Ask a question. This works best to draw the reader in when the question is one that the reader finds interesting or curious. Your prospect will continue on to get the answer.

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