Sales Letter Ideas
Most businesses of any size use sales letters of one type or
another. Whether its a simple thank you note to a customer, info
on your web site, or a lengthy newspaper ad--smart sales letter
formulas can improve response.
Here are a few tried-and-true methods for writing your next
Flatter the reader. Let her know that she's part of a group you
consider important. This makes your sales letter more personal.
Write to the reader peer-to-peer. People are more likely to
believe a letter from someone who is similar to themselves. If
you are selling boats, let the reader know you are a boating
Ask a question. This works best to draw the reader in when the
question is one that the reader finds interesting or curious.
Your prospect will continue on to get the answer.
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