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Biz Tips Article
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by Dr. Kevin
Listen for the Sale
As anybody who is a good salesperson can tell you, listening carefully is
the best way to get the sale. To understand this, let's think of selling
the same way we think of marketing. Before you spend your hard earned advertising
budget on a newspaper or radio ad, you find out what it is that customers
are interested in hearing about.
The same works for selling. Listen carefully to what the prospect tells you.
Ask questions for more details. Structure your sales pitch to directly address
those concerns. When you overcome the prospect's deepest concerns, you've
made the sale.
Rather than trying to introduce new information, stay close to the topics
that the buyer is interested in. If they talk most about the color of the
car, don't try to change the subject to horsepower. Talk color. With many
buyers, all they really want is more information on the product or service.
When they can't get that information easily or quickly, they become discouraged
and give up. To sell more of what you offer, listen carefully.
About the Author:
Get long-term marketing with
your own article sent to Ezine editors. Kevin writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Dr.Nunley.com. Reach Kevin at
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