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     DrNunley's Biz-Tips 
       
      by Dr. Kevin
      Nunley 
       
      Listen for the Sale 
       
      As anybody who is a good salesperson can tell you, listening carefully is
      the best way to get the sale. To understand this, let's think of selling
      the same way we think of marketing. Before you spend your hard earned advertising
      budget on a newspaper or radio ad, you find out what it is that customers
      are interested in hearing about. 
       
      The same works for selling. Listen carefully to what the prospect tells you.
      Ask questions for more details. Structure your sales pitch to directly address
      those concerns. When you overcome the prospect's deepest concerns, you've
      made the sale. 
       
      Rather than trying to introduce new information, stay close to the topics
      that the buyer is interested in. If they talk most about the color of the
      car, don't try to change the subject to horsepower. Talk color. With many
      buyers, all they really want is more information on the product or service.
      When they can't get that information easily or quickly, they become discouraged
      and give up. To sell more of what you offer, listen carefully. 
       
      About the Author: 
       
      Get long-term marketing with
      your own article sent to Ezine editors. Kevin writes your
      custom article, puts your name in the byline, your four
      line ad at the end, and sends it to 1,300 editors. Articles often get used
      over and over for months. 
      Announce your new product, service, or idea with a press release. We write
      your release for you, get your approval, then email it to 5,000 media nationwide.
      Visit
      Dr.Nunley.com. Reach Kevin at
      [email protected].
      
	
      
      
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