How To Get
The most effective advertising strategy ever is to put
testimonials all over your marketing. The good comments customers
give you are worth their weight in gold.
All of us see so much advertising that we tend not to believe much
of it. If I say my press releases are great, not many people are
going to be impressed about it. However, if a customer says Fox
News showed up at her building and did a full report on their
products after receiving my release, a lot of people will take
note and remember what the customer said.
But how do you get testimonials when you're first starting out and
don't yet have any customers? Get comments from friends and people
in your business. Very few customers (if any) will notice the
difference. In fact, a comment on your pristine autoresponders
from a known expert at autoresponders.com might do more than
anything to convince prospects you've got quality goods.
Very few people will turn you down when you ask if you can put
their words on your marketing materials. Most are flattered.
You can sweeten the offer by including their name, city, and web
site address along with the testimonial. Not only does this help
promote your customer, but people are more likely to believe a
testimonial is genuine if it carries the name and location of the
person who said it.
About the Author:
marketing with your own article sent to Ezine editors. Kevin
writes your custom
article, puts your name in the byline, your four line ad at
the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release.
We write your release for you, get your approval, then email it to
5,000 media nationwide. Visit Dr.Nunley.com.
Reach Kevin at [email protected].