Ways to Make Your Web Site Sell!
Nunley Copyright © 2004
I call it "Six Months Later Syndrome." Almost all of
us get it about six months after we put up a web site. You build
some good looking web pages, you promote them on the Internet,
lots of people come to visit--BUT you don't sell anything.
Here are some simple ideas you can use now to get your web site
How many times have you landed on a web site that looks
promising, but you can't quite figure out what they're selling?
Odd but true, many web sites have a hard time telling you WHY
they are there. Tell the reader in very clear terms what you are
selling. Make sure your "what I'm selling" message is
the very first thing the readers sees. Many sites get carried
away with cool looking graphics. They figure that you'll love
the look so much you will be happy to click around for 10
minutes to find out what's being sold. Most people don't have
that kind of time or patience.
Remember that all readers come to your site asking, "What's
in this for me?" Tell readers, right from the start, what
they will get out of your site. List the benefits of reading
further and buying from you.
Tell readers who you are. Net commerce is still brand-spanking
new and many people don't quite trust it yet. This is typical
for a new media still in its early stages. Before anyone will
spend a dime with you, they have to have some idea of who
they're doing business with. I'm often surprised at how many web
site designers go for a cold corporate look that provides few
hints of who is behind the site. That's OK for Coca-Cola or
American Airlines-- those names are household words. For most of
the rest of us, though, the reader wants to know who we are.
Give the reader your name, your email address (in a link they
can click on to write you), your phone number, and--in most
cases--a physical business address. Writer Kathy Matthew's
recently wrote that no one in their right mind is going to send
money to someone they don't know and can't get in touch with
easily. She's absolutely right. I also feel it's a good idea to
include your picture. It might be a picture of you working with
others, your workshop, or your showroom. Pictures communicate a
lot of information and go a long way in putting Internet
shoppers at ease.
Make sure it's easy for readers to find your order page, find
your purchasing information, and can locate a number to call to
order. If your web site's main goal is to sell something, put
ORDER INFORMATION in a easily-seen link on every page. I like to
make it as clear as possible:
Click here for prices and how to order.
Give readers several different ways to buy--via an on-line order
form, with a toll free phone number, or by writing a letter (I'm
always surprised at the number of people who still prefer the
old-fashioned method.) Most consumers will give you a credit
card number, while many businesses would rather mail a check.
Include comments from satisfied customers. Before people do
anything they look to see who else is doing it. It's human
nature. Be sure to pepper your web site with testimonials. They
can be short--"Allen does great work!"--or can go into
more detail about the benefits the buyer got from your business.
Your testimonials will be more believable if they include the
commentor's full name, business name, and city.
Promote your site. Because Internet commerce is new, it takes a
lot more visitors through your site before you get a sale.
Increase the number of visitors and you increase sales.
Advertise in email newsletters (write me for a list), on
newsgroups that accept ads, trade links with other sites like
yours, get into a co-op banner arrangement, and build your own
house mailing list by offering a free report or newsletter.
Finally, remember that the Internet is an information-based
media. People go on-line to find good FREE information. Put some
articles on your site that tell readers more about your field of
specialty. If you're selling a long distance service, put up
articles on how to deal with calls at work, how to get rid of
unwanted calls, and new developments in telephone service. These
articles don't need to be long. A few paragraphs often do fine
for hurried readers. If you see an article you like on a web
site or in a newsletter, email the author and ask for permission
to re-print it on your site (I always invite people to use my
articles here at www.DrNunley.com
or at my other sites http://MarketingHelp.Net
You can increase sales today by keeping these six simple points
in mind when designing or up-dating your web site.
About the Author:
Nunley provides marketing advice and copy writing for
businesses and organizations. Read all his money-saving
marketing tips at http://DrNunley.com/.
Reach him at firstname.lastname@example.org