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Rachna D. Jain Copyright © 2004
Cash. Most people want more. When running a small business its particularly
important to monitor how cash is coming in and how much cash is going out.
Id like to take a few minutes to share some ideas on cash flow management
as in how you can keep more cash in your business for a longer time.
1) Periodically re-evaluate your expenses. If you are anything like me your
business changes and shifts every 4-6 months and this prompts a necessary
re-evaluation of the products and services you are using to run your business.
Where can you save money? Where can you invest more money so you can save
time? For some people, this may mean canceling out on certain business expenses
that they never fully utilize, or, it may mean hiring out and getting help
with some tasks on which you normally spend your own time. Both examples
are aspects of improved cash flow management even though one (hiring out)
involves spending more money. If you can hire out work at less than your
hourly or salary rate youre improving your cash flow because youre
creating more space to make more money.
2) Hold off on electronics and other purchases for as long as reasonably
possible. Im not suggesting you suffer or get by with significantly
less than you need but the prices on electronics and other goods decline
over the months. If you need to invest in a new computer or printer or copier
you can save money without sacrificing quality if you can wait a few months
3) Use credit responsibly. If you have access to lines of credit you can
use these to finance business purchases rather than paying cash outright.
This, in many cases, can give you 20-30 extra days on your money enabling
you to save or invest it for maximum return.
4) Watch out for hidden fees. Yes, there are some costs of doing
business. However, at least once every 6 months, review what youre
paying for services like office cleaning, credit card transactions, long
distance calls, liability insurance, etc. Make sure these costs are not rising
faster than they should. Its a good idea to keep track of any long-term
contracts or commitments to make sure that youre not being charged
too much for standing services. Also, watch out for those policies which
5) Get paid more. Another way to manage your cash flow is to charge more
for what you do. Institute planned increases in your payment rates over a
year or two. Raising your fees as a cash flow strategy only works, though,
if your spending remains less than your earnings.
6) Buy in bulk. This applies to physical products/supplies as well as
non-physical ones (such as services). You can often realize a significant
cost savings on items bought in bulk especially if you were going to buy
7) Keep track of your discounts and other rewards. We are inundated with
special offers, promotions and discounts. Use these wherever you can. Just
recently, I was able to save a few hundred dollars on items I purchased due
to in-store specials and mail in rebates. In a sense, my savings was found
8) Give special consideration to your customers who pay early and in full.
Customers who routinely pay their bills ahead of time, and who are rewarded
for doing so, are more likely to continue this behavior which results in
more cash inflow for you. You might, also, offer your customers a discount
if they buy in bulk from you. This is a marvelous way to save on the costs
of accounts receivable as you generate some fast cash.
9) Invoice before, or soon after, performing a service. Dont wait to
send out bills just once every 30 days. This can delay cash inflow for months.
If you provide a regular, predictable service, plan to get paid ahead of
time. If you must get paid after providing the service plan to send out invoices
at least twice per month so you can better manage the inflows and outflows.
10) Invest in the growth of yourself and your business. Spend money to market
your business, invest in your own learning and get help as soon as possible.
The more you put into your business, in a thoughtful and measured way, the
more you will get out of it.
© 2004 Dr. Rachna D. Jain. All Rights in All Media Reserved.
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