22 Ways to Grow Your Subscriber
Franz Copyright © 2004
1. Don't bury your subscriber form, place it on your home page and or every
page and make it VERY easy to find.
2. Add a one-liner to the byline section of your online published articles.
For example: "You can subscribe to [name]'s free e-newsletter by visiting
3. Give people an additional incentive to subscribe. Give them a free ebook
or ecourse that has valuable content on a topic that will attract the exact
type of ideal clients/customers for you.
4. During network events, ask them if you can sign them up for your newsletter.
Then you manually add them when you return from the function with a double
opt-in feature. Explain the opt-in feature to them when you ask them to
subscribe. This gives them a way out if they were just being polite. Keep
asking and don't stop. Practice a simple two or three liners to explain the
frequency and purpose of your e- newsletter.
5. Contact any trade organization or associations you belong to or membership
has your target market. Ask for their member list. Member's usually get this
free, they may charge you if you aren't.
6. After you have the organization's or association's member list, send a
direct mail letter, and offer a free subscription and another other free
offers you have that help them get acquainted with you, the type of services
you provide, and the benefits of working with someone such as yourself. You
can educate them through free ecourses that were created from your e-newsletter
7. Recommend your client's company's newsletter in your e- newsletter. Ask
them for a reciprocal recommendation. Both of you win with new subscribers.
8. Write reviews or provide feedback to other newsletters (electronic or
printed) you read and enjoy. Many times your comments will get posted in
a future issue, along with a link to your site.
9. One of the top ways to attract people is by giving them various ways to
interact with you at your web site. Use questionnaires, contests, giveaways,
games, or ask for post survey questions and post the statistical responses.
Send out a special e-mail announcement when the results of the questionnaire,
survey, contest is posted on your web site. The Sales Lead Report,
http://www.imninc.com/macmcintosh, adds a survey with each issue, then uses
the information in his PR campaign with phenomenal success.
10. Offer a different writing style. One that is warm, comforting, as if
you are talking to a friend on the phone. Write conversationally with a personal
tone. Add I's, me and you.
11. Always encourage your readers to forward a copy of your e-newsletter
to friends, colleagues, and co-workers. You can even write a "forwarding
e-mail paragraph" at the beginning so it is even easier for them to
12. If you do speaking engagements or sales presentations, use one of the
first few slides or last slide to invite them to subscribe to your e-newsletter.
Don't turn off the screen so it is displayed after you are finish speaking
13. At speaking engagements, pass around a clip board with a manual way they
can register for your e-newsletter. Start passing the board around before
you begin speaking. Place a small different piece of paper with a short letter
from you to them explaining the topics, frequency, and objectives of the
e-newsletter as well as the opt-in option.
14. Send out a press release to the organizations you belong regularly about
what's been going on in your e-newsletter. I began mine by sending out a
short press release whenever an article was published. When I began getting
published 10 and 20 times a month that no longer seemed practical. Thus,
I moved over to one a month with a list of where the articles were published.
Add a press release section to your web site and post them there as well
-- at least the last six releases.
15. Find sites that give out awards for e-newsletters and keep applying until
you receive one. When you do, send out a special announcement to your list
as well as posting it in a few issues of the e-newsletter and rewrite your
bio paragraph at the end of your articles.
16. Don't add people on your list without asking for permission first. Always
offer an opt-in/out options. Give them a personal greeting if you are responding
to a particular networking even group or other particular group. Some web
hosts only need one s*p*a*m complaint before they shut your e-newsletter
down. And it isn't worth the problems caused by not respecting this.
17. KISS your subscriber form. Meaning, "keep it short and simple." Ask for
their e-mail and first name only. You can even simplify it more by just asking
for their e-mail address.
18. Set up section for past issues of your e-newsletters. I recommend just
listing their main topic or name of the article and not by date. People don't
like to read things that they consider "old" easily. If you create pdf files
for past issues, remember that it does save space but it also doesn't allow
you to use unique meta page tags so that they show up in the search
19. Add your e-newsletter bio line to all your e-mail signatures.
20. Send out your e-newsletter articles as content for reprinting into other
21. Offer targeted subscribers a special report when they refer your e-newsletter
to three or more colleagues. Add a price to the special report to give a
perception of added value. A special report is 3-10 pages on a very focused
22. Offer your readers high-value content for them to read. Content they
can't find easily or ever somewhere else on the Internet and they will keep
coming back. This is the new wave for 2004. Subscriptions to e-newsletters
are going down because content is too general.
Copyright 2004, Catherine Franz. All rights reserved.
About the Author:
is a marketing industry veteran, a Certified Business Coach, Certified Teleclass
Leader and Trainer, speaker, author. For daily, weekly, and monthly marketing
nonfiction writing and deliberately creating ezines: