Business Sites     

Web Applications      Web Site Hosting      Search Engine Web Hosting, Internet Programming, Search Engine Optimization

If your company needs web design, web application programming, script installation or web hosting, send email to or call us at 412.253.4160 for a quote or just to ask a question.


What about C-T-P-M?
Content Traffic PREsell Monetize.

Give searchers what they want by converting your knowledge into high-quality, in-demand CONTENT.

Low Cost Web Hosting
Use a CompanyWeb recommended web hosting company and save. Get outstanding hosting service for $5.00/month or less.

For Serious Companies
1,000+ pages of up - to - the - minute research, test results, examples, case studies, and the newest and hottest strategies for marketing your business on the Internet!

Step by step procedure
More than 200 million people a day search on Google for products and services, and there are less than 100,000 advertisers. Make money by placing Google AdWords ads for your affiliate programs.



CompanyWeb Articles

Book Reviews

Web-Source Topics...

Horse's Mouth

CompanyWeb Search

Marketing Article

Marketing Article is syndicated from

Syndicated articles are written by independent authors and the contents represent the author's views. The content of the article does not necessarily represent the views of Company Web staff and management.

Content - The Ultimate Link Building Strategy

By Shelley Lowery © 2004

If you've been looking for an easy way to get your link on hundreds of websites and increase your traffic, providing content may be your answer.

Not only is providing content easy and inexpensive (it only costs your time), but it also has the potential to provide you with massive free promotion and builds your credibility.

If you've contacted any webmasters lately and requested a link exchange, chances are, you didn't receive a response. More and more webmasters are choosing not to exchange links with other sites. Instead, they are now requiring content in order to receive a link.

As you're probably aware, the Internet is all about information. For this reason, webmasters and ezine publishers are continually looking for quality content.

Content comes in a variety of forms, such as articles, tips, reviews, HTML/JavaScript codes, ebooks and software.


Write quality articles in the area of your expertise. At the bottom of your article, include a few lines of text about you and/or your products, and a link to your website.

The most popular articles are those that teach or inform with regard to the subject matter.

Articles should be between 500 and 750 words and formatted to 60-65 characters per line.

For further information on writing and publishing articles, you may read the article entitled, Write for Publicity.


Write quality tips in the area of your expertise. At the bottom of each tip, include two lines about you and/or your products, and a link to your website.

Tips can be written in various lengths -- from just a few lines to a couple of paragraphs. For example, following is one of the hundreds of tips I've written.


When designing your website, your copyright information
should be displayed at the bottom of each page. It's best to
include both the word Copyright and the © symbol, as some
countries don't recognize one or the other. Your copyright
might look like this: Copyright © Year Company Name

Today's tip by Shelley Lowery, author of the acclaimed Web
Design Mastery series.



Review different products or services and write about your experience with the product, service and/or company -- good or bad.

At the bottom of the review, include a few lines of text about you with a link to your website.

HTML/JavaScript codes

Write HTML and/or JavaScript codes that will enable your readers to copy and paste them into their web pages. Include any needed instructions and allow them to be freely published.

At the bottom of the code, include a few lines of text about you with a link to your website.

All of the above content can be promoted through the various article announcement groups on the Internet. These groups contain publishers looking for quality content and can provide you with massive free promotion.

Here are a few groups to get you started:

Article Announce
Free Content
Free Reprint Articles


Write a short, quality ebook that teaches or informs in the area of your expertise. Throughout the ebook, include references to your products or services with a link to your website. In addition, make sure you let your readers know they may freely distribute the ebook.

Place a link to your ebook on your website to enable your visitors to download it.

To encourage webmasters to distribute your ebook, create customizable fields to enable webmasters to include all of the following:

   • Company or website name
   • Linked web address
   • Affiliate links (if applicable)

In order to create an ebook that can be customized, you must first purchase an HTML ebook compiler that offers this option. Keep in mind, not all compilers do. There are only two that I can recommend and they are:

Ebook Edit Pro
Activ E-book

Both of these compilers will enable you to create customizable fields.

For some additional exposure, submit your ebook to some free ebook sites. Here are a few sites to get you started:

For additional information on ebook publishing, you may read the article series, Ebooks: Self-Publishing Your Way to Internet Success.


Create a software program that will be of interest to your target market. Place links to your website within the software and allow it to be freely distributed.

You can use this technique even if you're not a software developer. Elance is a marketplace that enables you to outsource projects to their global pool of service providers. Visit Elance to post your software project and take bids from developers.

Place a link to your software on your website to enable your visitors to download it.

For some additional exposure, submit your software to some of the free software sites: (fee based) (fee based)

As you can see, there are many different ways you can use content to increase your traffic. The key to using this technique effectively is to allow your content to be freely published with your information and links included.

Your content could be picked up by webmasters, ezine publishers or even print publishers and has the potential to be viewed by hundreds of thousands of Internet users.

Providing free content is one of the absolute best ways to get your link on thousands of websites. Use it to your advantage.

Copyright © Shelley Lowery 2004.

About the Author:

Shelley Lowery is the author of Web Design Mastery - An in-depth guide to professional web design. And, Ebook Starter - A complete ebook design kit. Visit to sign up for a free subscription to Etips and receive a free copy of the acclaimed ebook, Killer Internet Marketing Strategies.

Content Provided By:

More Marketing Articles...


Frontpage, NT are Trademarks of Microsoft Corporation. CompanyWeb Site Copyright (c) 1998 - 2003, Site Development Service Group.