Spring Cleaning Your Web
When a web site hasn't changed in a long time, it can appear neglected, even
All web sites need an occasional review from the webmaster.
Things to do:
1. Look closely at your content:
Remove or update outdated information.
Add new content.
Could you use surveys, quizes, or
polls effectively to engage your visitors and also learn about their needs?
Could you save time or give better
customer service by automating tasks?
Autoresponders are wonderful automatic
information delivery tools. They deliver courses, attachments, virtually
anything that can be delivered electronically can be delivered with an
"Selecting Autoresponder Software."
2. Can you make things easier for
your site visitors?
Site search might help.
Make it easy to recommend your site
to friends while the visitor is at your site. Not only is it a courtesy to
your visitor, it also eliminates likelihood that the visitor will never otherwise
make the recommendation.
Provide a feedback form. Some notes
you'll receive, even if anonymous, can provide insight into how to improve
your web site. The webmaster and site designer are often the last to notice
where improvements can be made. They're too close to the creative end of
3. Spell check all pages. This can
be done with independent spell checking programs right from each web page
as displayed in your browser.
These are the ones we use:
For Macintosh, Excalibur checks the spelling of anything on the clipboard.
It can be found at
For Windows, APSC can check the spelling of text in just about any doc or
text window. It can be found at
4. Check all links.
Xenu's Link Sleuth is the one we use. It's for windows, found at
http://willmaster.com/a/24h/pl.pl?urlfour Never mind the weird drawings on
the page, the software works great.
We're not using a links checker on the Macintosh. However, found at
lists several that are available.
5. Provide a consistent and predictable navigation system with good visual
cues. Try to get some outside opinions on how easy (or confusing) it is to
6. If yours is an e-commerce site, have an easy to use payment system. Have
someone reliable and who is unfamiliar with your site try it out and provide
unbiased usability opinions.
7. Update the design if needed to freshen things. Do you have bells and whistles
that make your site look dated?
8. Ask your self these questions:
Would my site be more professional
or require less of my time if it offered more opportunity to interact with
Could I improve my communication
with visitors? (Improved communication can result in more help provided,
more sales, and even more wonderful friends.)
Is there more information about the
site's subject matter I could be providing?
Could I offer classes, tutorials,
or information delivered by other means?
How can I make visitors feel more
comfortable? How can I encourage them to buy without seeming to be pushy?
Use the WillMaster Possibilities
web site for ideas. At
you'll find links to tips, articles, and demos. Many of these have to do
with site automation and interaction with site visitors, and usually require
Copyright 2004 Bontrager Connection, LLC
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