Why it Seems So Difficult
Business Customers Online
Finding new customers
sometimes seems like a much more difficult process than it actually is.
But if you're having a lot of trouble finding customers online, you're
probably making at least one of the following mistakes.
Expecting customers to
come to your door just because you have a web site,
Not knowing exactly who
and where your best potential customers are,
impatient to advertise and test response and ROI, or,
Not being willing
to advertise online at all.
The Fastest and
"Do it Yourself Tools"
Adwords to get customers to
your web site immediately so you can identify what advertising
message works, who buys, what they think of your products, how much they
are willing to spend,...
Once you know a fair
amount about who your ideal customers are and the message
they respond to, you can use a product like Site
Build It to bring in thousands
of others just like them and show them this same,
proven message. What do you think will happen then?
Ultimately, you have to
build a high-traffic web site or mailing list. There really is no
other way to make serious money online.
A Good, High
Web Site is a Mint
Having a high-traffic web
site describing "how to
_____" will bring you far more (trusting) customers than a yellow
pages ad or your cold-calling campaigns.
Actually, developing and
maintaining a high traffic site will be easier, much more effective, and
its annual cost will be less than a single direct mail campaign (in the
US, mailing 1000 First Class letters costs $370 in postage alone).
How to Close
Most sales people spend all day dialing for dollars, chasing prospects
who are mentally if not physically backing away from
them, and they waste most of their time chasing deals instead
of closing them.
At the same time, most
companies spend all kinds of money on advertising and don't get nearly
enough bang for their buck.
Perry Marshall's "Guerilla
Marketing for Hi-Tech Sales People"
is an information-packed audio CD that discusses 21 principles that you
can use to eliminate cold prospecting and wasted advertising dollars in
today's fiercely competitive B2B marketplace.
Perry Marshall's company has also created a course called
Definitive Guide to Writing and Promoting White Papers."
If you sell any kind of
complex service, technology or sophisitcated product, a White Paper
is the best way to educate your customers about that technology.
You can use a white paper
to build your credibility, get free exposure in the press, attract new
customers, and drive new technology into change-resistant, conservative
Most white papers are
either too technical (boring) or too commercial (thin and cheesy) - but
Perry's guide shows you how to strike the perfect balance.
But what's most important
of all, though, is promoting and publicizing your white paper - because
the best white paper in the world is no good unless somebody reads it!
How to Get Traffic
Traffic is the most important ingredient in the online sales process. No
matter how targeted your message, sales is still, largely, an excercise
of converting numbers. Ken Evoy's Site
Build It web tools incorporate everything
necessary to get thousands of targeted visitors to your web site.
importance of targeted traffic, salesman Jerry Mack
built a specialized
web site designed for
the sole purpose of generating qualified leads for his medical
high-traffic site gets more than ten times the traffic of the company's
main web site. His site has resulted in 6-figure sales totals, while the
main company site had failed to produce any valid leads for
You can get a look at this
lead generating process by downloading and reading the free site
Guide at Ken's web site.
Sales Lead Help
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in the future.
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if you need help from an experienced web design team.